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And higher margins aren t just about you making more money, it s about your business survival.
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This gives you big time control, positioning and most importantly it gives you higher profit margins. Sell Your Own Stuff (and Other People s Stuff) First off, I m a huge fan of selling my own stuff. Your raving fans will return to buy from you over and over (which is where the real money is made), and will become your evangelist in this uber-connected world.Ĥ 7. You need to deliver a great product and a great experience. The Purpose Of The Sale Is To Generate A Raving Fan When you make the sale, your job has just started.
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I met nearly every one of my top Joint Venture partners at a live event, long before any of them ever promoted for me. Get Out Of The House And Go To Live Events My business changed radically after I started going to live events that is where the connections are made, it s where the deals are done.
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Joint Ventures / Affiliate Programs Social Media (Facebook, Twitter, YouTube, Google+, Pinterest) Search Engine Optimization Content Distribution (press releases, blogs, articles) Virtual Events (webinars, teleseminars) Online Advertising (pay per click, media buys) 5. If you only have one primary way of getting your message in front of people, then you re living on borrowed time. Same with other sources of traffic none of them are permanent. You ve temporarily won the lottery and the gravy train will NOT last. Don t Depend On Any Single Source of Traffic Here are some great traffic sources to test out: If you re dependent on your search rankings, you don t have a business. Giving away last month s flagship product as a bonus to spur sales this month is horrible for your positioning, and it WILL negatively impact your business in the long run.ģ 4. Chasing today s dollar too hard can have long term collateral damage. With your marketplace being so connected (and getting more connected every day), you have to deliver quality, and you have to be congruent. The good news is that if you take the long view (and in this business, the long view seems to be anything past the next three months), then you ll instantly stand apart. Take The Long View Win With Strategy So many people continually screw up their positioning, their brand, and their reputation by chasing after the latest tactic or the last dollar that well, it s just downright sad. There is so much data and feedback available in our online businesses, there s no reason to mess this one up. You need to do the same sell what the market wants, not what you want to sell them or what you think they should want. Hmmm big surprise and I learned to look at the data instead of trusting my instincts. I realized that was an easy way to tell what people were interested in and I also realized that it wasn t what I would have expected them to be interested in. Only Sell What The Market Wants I learned this one in the first few months of starting my business, when I was looking at which pages on my site were getting the most traffic. And don t forget that second part your relationship with your list is just as important as the size of your list.Ģ 2. BOTTOM LINE: In your Internet business there are all kinds of things you can t control, but your list is the one thing you CAN control.
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It s your license to print money it s your insurance policy. And with that list you can overcome nearly any setback. Your content can get knocked off, your technology can be bettered, your search engine rankings can go away. For most digital businesses, your list is the one true asset that you can truly own. This is critical, and people still screw this up. Always Be Building Your List AND Your Relationship With Your List This is one of those laws that I somehow instinctively understood from day one. So without further ado, here they are: 1. The rest were hard-won lessons I learned over the years. I was lucky to stumble onto the first two of these laws right at the very beginning. These rules came to me at different times over the years. In any case, since this is my 16th anniversary, I thought I would share my 16 Rules of Internet Success. (And, of course, that baby is in college now.) More importantly, my students and clients have sold hundreds of millions of dollars of THEIR products. Yes I actually started all the way back in the summer of I ve come a long way since then from incredibly humble beginnings in a corner of the baby s room to selling tens of millions of dollars of my products. 1 16 Rules of Internet Success By Jeff Walker Recently I celebrated a big anniversary for me 16 years ago, I started my first Internet business.